Settling on the right ticket pricing strategy can make all the difference between success and failure. Do it right and you’ll be able to sell out your event. But with the wrong strategy you could end up losing money.
While there may be event organizers out there that exclusively only use promotional codes to sell event tickets, it’s not always the best approach to event ticketing.
Considering the benefits that other pricing strategies – such as ticket bundles and graduated pricing – bring to the table, you’ll likely never want to rely solely on promo codes again. By using alternate ticket pricing models, you’ll be able to offer targeted discounts, sell more tickets, and improve attendee satisfaction.
In this post, we’ll start by explaining why your event ticket pricing strategy matters and then look at three different types of pricing and packaging strategies to help you decide when to use each option.