Archive for the ‘Ticketing’ Category

Should You Go Free or Premium for Your Events Website?

Comparing Events Made Easy vs Event Espresso: Should You Go Free or Premium for Your Events Website?

If you’re looking to offer online event registration and ticketing on your WordPress website, you’ll need a specially-designed tool. WordPress doesn’t offer any features to help you display events and sell tickets, but you can do those things (and more) with the right WordPress events plugin.

When it comes to WordPress events plugins, there is a range of options available. For example, there are simple free tools like Events Made Easy or Event Espresso Decaf, which make getting started quick but can be limited in terms of functionality. There are also premium solutions such as Event Espresso (premium version), which won’t come for free but will offer more features.

In this post, we’re going to discuss the pros and cons of going with a free or premium WordPress events plugin. We’ll also introduce two of the most popular options, and help you choose the right one for your site. Let’s jump in!

Some Options When Choosing a WordPress Events Plugin

WordPress makes it easy to create a website and get it up and running fast. However, the core software is kept lean on purpose, so it can be adapted to a wide range of uses. This means that if you want to create a website that offers event registrations and online ticketing, you’ll need the additional features that an event plugin can provide.

When it comes to choosing a plugin, you have several options. There are free plugins, many of which can be found in the WordPress Plugin Directory. Alternately, you can purchase a premium plugin, which can cost anywhere from a couple bucks to a few hundred dollars. The prices vary based on the level of support you get and the features in the plugin.

The primary advantage of picking a free events plugin is obvious – it’s a no-price option. You aren’t risking money, and you won’t need to worry about finding room in your budget. However, free plugins often provide fairly limited functionality. Plus, while there are many well-supported free plugins out there, there’s a greater chance they’ll be abandoned by their developers. In addition, free plugins may end up costing you in adverse ways, such as taking more of your time to set up, or the free plugins can cost more because they are missing features that result in more work or you may lose money with fewer registrations or ticket sales.

Premium plugins do come with a cost attached, but they also offer a number of benefits. For instance, they will typically:

  • Provide you with a wider range of features and functionality
  • Come with dedicated customer support
  • Access to helpful documentation such as an online knowledge base
  • And, they may be updated more frequently

The second and third points are fairly self-explanatory. To further illustrate the first, however, let’s take a look at two popular examples of WordPress event plugins.

Events Made Easy vs Event Espresso

The good news is that event registration and ticketing functionality is popular enough among WordPress users that you have lots of options for adding it to your site. Whether you’re just looking to promote the occasional event or sell tickets and registrations on a regular basis, it won’t be hard to find the right tool.

Events Made Easy is an example of a free events plugin for WordPress:

This tool is free to install and use on your site, and it offers a number of helpful features. For example, with Events Made Easy you can:

  • Create both one-time and recurring events, and display them on your site.
  • Add events lists and calendars to your site, using sidebar widgets and shortcodes.
  • Enable users to pay for registrations using various payment gateways.
  • Send out automatic email reminders to registered users.
  • Integrate maps to show each event’s location.

This covers many bases when it comes to events management. You can set up and publicize events, let visitors register for them, accept payments, and track registrations.

At the same time, there are certain features this plugin can’t provide. As a contrast, let’s check out Event Espresso (premium version):

This premium events plugin offers all of the features covered above. In addition, it also lets you:

  • Add multiple dates, time, and pricing options to each event.
  • Enable visitors to purchase multiple tickets or registrations in bulk.
  • Manage payments from your site, using a single-page checkout system.
  • Collect customer data with event registration forms.
  • Use mobile apps to scan tickets and track attendance.
  • And more

This is just a sample of the options provided by this plugin. What Event Espresso aims to do is provide a fully-featured solution for creating and managing events through your WordPress site.

You’ll also get access to a year of updates and support when you purchase a license. There are dedicated support forums and detailed documentation articles, or you can get in touch with the customer support directly for help. Plus, unlike many other premium events plugins, you only have to pay a license fee – there are no extra charges attached to tickets sales.

How to Select the Right Events Plugin for Your Website

Now that we’ve looked at both free and premium events plugins, let’s discuss how to choose the best option for your needs. While there is no one right choice for every site, there are some clear use cases for each plugin.

If you’re only planning to promote events occasionally, a free plugin like Events Made Easy or Event Espresso Decaf (the free version) may be enough. These free event plugins may give you access to enough basic features to get the job done. It’s also a handy solution if you simply can’t afford to spend any money purchasing a premium events plugin.

However, if your budget does have a bit of room or if you want to increase sales or save time, a premium choice like Event Espresso has a lot more to offer. It can help you manage every aspect of your events, sell tickets and registrations easily, and more. It’s a no-brainer if you’re running an events-focused website where you promote shows, classes, conferences, workshops, or tournaments on a regular basis (just to name a few examples).

If you’re still not sure, there’s actually a free version of Event Espresso that you can try out. This offers the best of both worlds – it’s free and requires no commitment, but includes many of the plugin’s core features. Using this plugin gives you the option to easily upgrade to a premium plan, should you decide you need expanded functionality.


Choosing an events plugin for your WordPress website is an important decision. It will shape the way you create and manage events, and determine what options you have available.

A free plugin like Event Espresso Decaf or Events Made Easy can come in handy if you just want to promote a single event, or if you want a simple, free solution. However, if you’re looking to run a full-fledged events website, make money on your events or save time, you’ll likely find this kind of option limiting. In that situation, opting for a premium plugin such as Event Espresso will be well worth the investment over the long-term.

Do you have any questions about Event Espresso and what it can do? Ask away in the comments section below!

Posted in Events, Registration, Ticketing, WordPress, WordPress Plugins, Featured Posts, Open Source, Event Management, Website | No Comments »

The Events Calendar vs. Event Espresso: Choosing the Best Events Plugin for Your Site

WordPress as a website platform offers many awesome features for publishing a blog or building a basic website out of the box. However, something that’s sorely lacking for event managers is the ability to offer event registration and ticketing on their site. Therefore, if you want to sell tickets to your events, you’ll need to choose a plugin that is dedicated to event registration and ticketing.

The good news is that there are plenty of event registration plugins available, so many in fact, that it can be difficult to find the one that’s ideal for you. The easiest way to pick the best tool is to thoroughly compare the most significant pros and cons of the top event plugins. Recommendations from friends and colleagues is a good place to start your search, but just because one event plugin was right for one event organizer and their website, your situation might be different, and another event plugin might work better for you.

In this article, we’re going to look at two event-focused plugins: The Events Calendar and Event Espresso. We’ll talk about what features they offer, their pricing, and more. Let’s get started!


Posted in Home Page, Ticketing | No Comments »

How to Set the Right Ticket Price and Maximize Revenue for Your Event

Products need to have the right price to appeal to buyers. It’s equally important that the pricing options, or the ticket options, you offer to your audience are attractive to your audience.

While setting your ticket prices may seem like a simple matter of dividing the cost of your event by the number of tickets and charging a small overhead to make a profit, there are additional factors that you need to consider.

So, how do you come up with ticket options and the prices that prospective attendees can’t refuse?

In this article, we’ll show you how you can land on the perfect ticket price for your next event. We’ll talk about different pricing strategies and explain how to set the initial price of your ticket and then adjust the price of the ticket later on to maximize profits.


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5 Best Practices for Designing High-Converting Event Registration Forms

event registration formsIf your event registration form isn’t optimized for conversions, you could be driving away attendees without even knowing it.

Minor changes in the form’s design and layout – such as following the asterisk standard or grouping related fields together – can improve your form’s user experience significantly and simplify your registration process.

In this article, we’ll share some best practices for designing high-converting registration forms for your event. (more…)

Posted in Ticketing, Event Registration | No Comments »

A Beginner’s Guide to Event Technology

Innovations in event technology have made it easier for event planners to automate and streamline all kinds of event-related processes.

Guide to Event Technology


In this article, we’ll explain what event technology is and how you can use it to plan and host better events. Along the way, we’ll take a look at some of the built-in features, and add-ons Event Espresso offers that can help you get started with a step in the right direction. (more…)

Posted in Registration, Ticketing, Event Marketing, Resources | No Comments »

GDPR, Registration Data, and Your Ticketing Website

In preparation for the new GDPR legislation, WordPress 4.9.6 and Event Espresso 4.9.62 have been released. This post will help you become familiar with the GDPR and the new tools in WordPress and Event Espresso that will help with your registration and ticketing website.

GDPR, Registration Data, and Your Ticketing Website

What is the GDPR?

The General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union coming into effect on the 25th of this month. It also addresses the export of personal data outside the EU. The GDPR aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.

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Posted in Ticketing, Website, EE4, Privacy | No Comments »

8 Proven Tips to Increase Event Ticket Sales in 2018

This post was written by our featured developer partner, WisdmLabs.

Event Sales Tips
With a new year come new beginnings; that means new events too.

World over, there are thousands of events conducted each year. Be it sports, cultural events, shopping, food, music, or anything else under the sun; you think of something and there will be an event related to that. The success of an event is defined, in part, by the number of tickets sold.

More ticket sales means higher attendance, greater income, more popularity, and a fruitful endeavor. If maximizing sales of event tickets is your aim for 2018, then read on.

8 proven ideas for increasing event ticket sales in 2018

First and foremost, set a realistic target revenue you want to earn. Then, depending on the number of events you do annually, break down the amount to arrive at a figure that you should be seeing at the end of every ticket sale. This will give you a number to work with, making it easier to channel your efforts accordingly. (more…)

Posted in Ticketing, Event Management | No Comments »

The Importance of Analyzing Purchases to Increase Event Ticket Sales

This post was written by our featured developer partner, WisdmLabs.

Analyzing Purchases to Increase Event Ticket Sales

You’re organizing an event and have started online registrations of tickets using Event Espresso.

You’ve created the entire event and the number of seats available, various pricing options — front seats, back seats, group purchases, etc. — and integrated various modes of payment.

Now it is time to get word about the event out into the virtual world, for which you want to understand the following:

  • When should you advertise for inviting registrations?
  • Is there a particular time or day to advertise more or less?
  • Which demographic should you be targeting to get more conversions?
  • What internet trends can you use to create ads for better engagement?

This is where data analysis comes into play.

Analyzing purchases helps you create a strategy for boosting ticket sales by using the right techniques at the right time.


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Posted in Ticketing, Partners | No Comments »

Event Ticketing System for WordPress

As we start planning for spring and summer events, we want to be sure you know that Event Espresso is your Event Ticketing System for WordPress. Whether you are hosting Art Classes, Car Shows, Conferences, Quilting Retreats, or any other event, Event Espresso makes it simple to sell tickets to each of these events – or all of them at the same time – right from your WordPress website.


With Event Espresso you can: (more…)

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Posted in Ticketing, WordPress, Event Planning | 8 Comments »

New Feature: Filter Tickets by Date

Hello, everyone! We’ve recently launched a new premium feature in Event Espresso (as of 4.9.27.p) that allows your customers to filter tickets by date. If you have ever used the Multiple Datetimes Per Event feature when configuring your event to occur on multiple days, you know that sometimes there can be a lot of ticket options (one for each Datetime, etc.).

New Feature- Filter tickets by date

To make the process of selecting the correct ticket for the right day(s) easier for your audience, we have added a setting that allows you to turn on a date filter so that your registrants can filter available ticket options by date.


Posted in Home Page, Ticketing, New Versions, Event Management, Features, EE4, Ticketing Management | 4 Comments »

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