I want to share what tools I’ve found useful for managing my events. First, I’ll introduce Meetup.com for those who are unfamiliar with it, and describe how it helps me to publicize my events. Then, I’ll describe why I also have a self-hosted WordPress website using Event Espresso. Lastly, I’ll share some other plugins I’ve found helpful. I hope sharing my experience will be useful to anyone who is looking to explore more ways to manage their own events using some of today’s innovative event registration and networking tools.(more…)
Pinterest isn’t just another time-killing-app. Pinterest is leading the way in event marketing.
According to an article, I found, Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,680x longer than a Facebook post. I soon came to realize that Pinterest is a great tool for any event businesses, in particular for promoting upcoming and past events. (more…)
Feeling the need to stand out in the overly crowded world of event businesses? Did you know that LinkedIn can help build awareness around your event business? With nearly 470 million registered users and spread over 200 countries, LinkedIn is more than just a resume-displaying platform. Utilizing LinkedIn for your event business is essential if you want to grow. In fact, it is an often overlooked but powerful marketing avenue for small-to-large event businesses, conferences, and event planners in general.
This week we’ll be taking a deep dive into using Twitter marketing to build awareness around your events. I’ll try to cover everything related to Twitter marketing and how to employ it as a tool for event marketing. I’ve included a lot of information in this post, so if you already know about Twitter, or don’t care about seeing Twitter stats, please feel free to skip ahead. I’ve outlined the topics for you below.
It’s becoming increasingly less useful to promote your events, classes, or conferences using offline methods, such as print or local television ads. In this day in age, even online methods of advertising, such as Google Ads and Facebook Marketing, are becoming less effective. It’s hard to cut through all of the noise when we get constantly bombarded with messaging about new products, services, and 21st-century gimmicks. Sometimes I wish we could go back to a time like when we were young.
Whether you plan events year round, or once a year, promoting your event is essential to it’s success. The advances in social media marketing (Facebook, Twitter, LinkedIn, etc) alone have changed the structure of event planning and promotion in unimaginable ways over the last decade. In 2016 there were some 195.7 million social network users in the U.S., the equivalent of about three quarters of the country’s population. According to estimates, the number of worldwide social media users reached 1.96 billion and is expected to grow to some 2.5 billion by 2018. On average, global internet users spend around 118 minutes per day surfing social networks.