Archive for the ‘Resources’ Category

Community Chat Group

Chat groups are dedicated communities where you can learn and share ideas with industry professionals, enthusiasts, and team members or even collaborate on projects together. In fact, web professionals and people in all types of industries use Slack, an online collaboration platform, to facilitate communication between internal teams, engage audience members, find community, and deliver value to customers.

At Event Espresso we are spread out across the globe so we use Slack for real-time communication with the team. Slack channels and groups can help keep you in the loop about what’s new and upcoming in the event industry and how you can better prepare for your.
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The Event Espresso Event Manager’s Guide To Gathering User Feedback On Unknown Issues

Technical glitches are part and parcel of running a website. Your event registration and ticketing website are also bound to run into a few issues here and there that could potentially limit its usability.

This can be especially daunting if you’re selling, say, early-bird tickets for a limited period and your registration form stops working. Prospective attendees wouldn’t be able to purchase tickets from you and you would miss out on sales.

When done right, user feedback plays an integral role in identifying and diagnosing issues with your event registration website. By doing so, you’re able to accurately track down the root cause of the problem and take appropriate measures to fix it.

In this article, we’ll share an effective framework that you can follow to get user feedback and uncover things that aren’t working on your site. (more…)

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Event SEO: How to Optimize Your Event Website for Search

Event search engine optimizationOptimizing your event website for search can help you rank higher in search engines, increase traffic to your event site, and boost ticket sales and registrations.

People will often search for an event they are considering to attend to get more information and make an informed decision. Showing up in their search results and getting them to land on your event website gives you the opportunity to showcase your upcoming event and convert visitors into attendees.

With this in mind, in this article, we’ll share some actionable steps that you can take to optimize your website or landing page for search engines. Before we begin, let’s quickly step through some essential event information that you should be publishing on your website. (more…)

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A Beginner’s Guide to Event Technology

Innovations in event technology have made it easier for event planners to automate and streamline all kinds of event-related processes.

Guide to Event Technology

 

In this article, we’ll explain what event technology is and how you can use it to plan and host better events. Along the way, we’ll take a look at some of the built-in features, and add-ons Event Espresso offers that can help you get started with a step in the right direction. (more…)

Posted in Registration, Ticketing, Event Marketing, Resources | No Comments »

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