Archive for the ‘Featured Posts’ Category

Friends Don’t Let Friends Host Events on Eventbrite

Event Espresso vs. Eventbrite. The Truth Will Set You Free!

Event Espresso beats Eventbrite by keeping you if full control of your money, customer data, and style.

Friends don't let friends host events on Eventbrite

Are you planning a paid event? Are you willing to give away 2.5% of your ticket value + $0.99 per ticket sold? If so then, by all means, host your next event on Eventbrite. Hosting an event on Eventbrite means that you have to fork over a percentage of every ticket you sell. With Event Espresso you are in control of your money because your events are hosted on your website. That means no monthly fees, registration fees, or ticketing fees. (more…)

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Posted in News, WordPress, Featured Posts, Eventbrite, Open Source | 12 Comments »

Feature Spotlight: Using Datetime and Ticket Names to Consolidate Event Pages

In Event Espresso 4, if you manage the online event registration and ticketing for a category of events (e.g. volunteering opportunities or an on-going writing workshop) you can configure ONE event page and let the multiple datetime and multiple ticket names specify the different dates and ticket options.

Configuring your events this way allows you to:

  • have one event page with a specific url where you can refer people to time and time again via email or over the phone or in social media, etc
  • Optimize this special event page for your particular type of event to increase your search engine optimization ranking and ticket sales
  • Present more volunteering/purchasing options to people at once rather than making them view multiple pages or check out/purchase multiple times

Here is an example of this strategy with all the upcoming volunteering opportunities for a non-profit organization.

In this case your organization offers multiple types of volunteering opportunities that occur on different dates. Once you have configured your event registration and ticketing for these similar types of events, your potential customers/attendees/volunteers will be presented with all the volunteering opportunities on ONE page. This is what the front-end would look like (click to enlarge).

You can only get this type of control with Event Espresso. 

Multiple events registration datetime tickets wordpress one page

Take a look at this Event Espresso 4 tutorial if you want to see how it’s done.

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Posted in Home Page, Registration, Ticketing, Featured Posts, Features, Event Registration, EE4 | No Comments »

Custom Post Types and Recurring Events Coming to Version 3.0.17

The last month has been insanely busy. I have been adding new features, fixing bugs, and working late every night to bring the best of WordPress to Event Espresso.

This is probably going to be the most exciting version of Event Espresso to date.gfg Version 3.0.17 will bring us custom post types for events and the very much anticipated Recurring Events Manager.

Event Development Framework

Event Development Framework

Event Development Framework

A very new and exciting feature in WordPress 3.0 is the ability to create custom post type, that is maintained in the WordPress posts table. This can help developers to build a theme that relies less on custom fields and makes it easier for clients.

The custom post type integration in Event Espresso will bring all kind of customization possibilities to your events. Allowing website owners and event professionals to harness the full power of WordPress and Event Espresso by using the premiere Event Development Framework for WordPress.

Our comprehensive Event Development Framework takes full advantage of WordPress using custom fields, post meta data, categories, tags, and taxonomies. You can even create pages or posts for each event that can be integrated into any theme within minutes.

Recurring Events Manager

This is probably one of the most anticipated addons of Event Espresso. For months I have received at least three emails a day inquiring about recurring events.

Well it is finally here! The Recurring Events Manager addon will bring the possibility to put your event registration system on auto-pilot.

This is going to be a huge benefit to anyone that has many of the same events throughout the year. Start by creating an event, then just tell the system how many days, weeks, or months you want the event to extend into the future. Events created using the Recurring Events Manager will auto-post on the registration start date and close when the registration date has passed or the event has been filled. That way you can continue to spend more time enjoying life.


For an up to date overview of all the recent changes to Event Espresso, be sure to view the change log.

View all of the available shortcodes and variables that will be available in version 3.0.17.

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Posted in Events, News, WordPress, New Versions, WordPress Plugins, Featured Posts, My Plugins, Event Management | 4 Comments »

What are the Top Event Registration Strategies?

The last five years of event management has brought about a lot of interesting discussions. One of the most frequent and heated topics has always been about how much information do you give potential customers and how many steps do they need to complete in order to finish the event registration process? My argument has always been that it will depend on the type of website you have and the potential customers you are marketing to. There are two polar schools of thought that are analogous to the experience of going to a golf course verses going to an amusement park.

Focused Registration – Like Going to a Golf Course

Focused Registration

The golf course customer, or golfer, has specific intentions for coming to the golf course. The golfer can look through products at the pro shop and make a purchase, work on his swing mechanics by hitting a bucket of balls, do some putting on the practice green or play a round of golf. As a customer, the golfer is always catered to and the sales pitches are never unrelated. The pro shop is helpful and directive, but never pushy. In general, the golf course tries to establish a relationship that will be lucrative over a lifetime.The putting greens are available to anyone who comes to the course, even if you’re not a paying customer. You can even hire a caddy to give you personalized attention throughout your round of golf to watch your swing and suggest strategies for playing the course.

Managing your events and registration process similar to a golf course is done by making it as simple and specific as possible. The event description should be rather simplistic and easy to understand but offer enough information for your customers to understand the event and become comfortable with registering. The event process should be as few steps as possible and as few pages as possible. This does not mean that you have to avoid any up-selling , after all don’t they offer a cart with your round of golf? The important thing is to consider who your potential customers are and what will serve them best. What kind of event registration process will meet their expectations and what will keep them coming back? If you have customers that are busy, but are familiar with your website and products, and that will pay extra for convenience, then make the event registration process really easy. Don’t be afraid to give them one up-selling opportunity but the option must be really easily understood and easily accepted or rejected so they can make a quick decision and move on.

Add-On Registration – Like Going to an Amusement Park

Add-On Registration

Add-On Registration

Think back to the last time you went to an amusement park, did you have a specific plan for the entire day or did you more or less wander throughout the park? You probably planned what time of day you wanted to go on the rides that get you wet and the ones you wanted to go on with and without kids, etc. You were probably drawn in by a barker to toss a few baseballs or shoot a few targets to win someone special a giant teddy bear. You may have even gotten lost in the amusement park and had to ask for directions to get out! After you pushed your fun equilibrium to the limit and emptied your wallet, you swear you’ll never go back.

This is a perfect example of an add-on registration strategy that presents multiple add-on opportunities to potential customers, encouraging them to increase the final transaction amount. This strategy works best for browsing customers who are aware of  your products and services but are compelled to purchase because of a promotional opportunity. If you’ve ever searched for a job on one of the major job websites then you know what I mean. Just about every other step is an offer for an online class or degree. This approach can be very damaging to a relationship and can even discourage purchases (immediate and future), but the interaction value may be maximized.

Register It

Depending on how your website is designed, who your customers are and their intentions (focused or browsers) you should consider the event registration process you are taking them through in order to join your events. Make the registration process as easy as possible if you want to build a relationship with your customers. If you’re never going to interact with your customers again then an add-on event registration process may be the best strategy.

Smell the Aroma – (a.k.a, how Event Espresso can help with both strategies)

You can get the most out of your event registration process with Event Espresso (WordPress events plugin). The focused event registration strategy is accomplished by keeping your event titles simple, your event descriptions short, the information required to register is kept to a minimum, and the event plugin can even be configured to complete the registration process before receiving payment which affords you the opportunity to give the potential customer individual attention to finish the registration process if they happen to abandon it.

If you want to pursue an add-on strategy then give the potential customer as many registration options as you can imagine. Add information to products and other events in the description area of these events and include that same information in the confirmation emails. Eventually, Event Espresso will include a shopping cart option that will allow you to add related items to your events to try and up-sell the customer.

Which event registration strategy do you use or have you ever really thought about it? Tell me why you think your strategy does or doesn’t work.

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Posted in Events, Registration, News, Uncategorized, Featured Posts, Event Management | 1 Comment »

How do you save $30,000 on your WordCamp registrations?

Save Cash for WordCamp

Keep the Cash Campaign

This weekend we had the opportunity of attending WordCamp Utah. For those who haven’t attended a WordCamp, it’s a great opportunity to be inspired by and network with skilled developers, writers, webmasters, and entrepreneurs. We even had a town hall meeting with WordPress founder Matt Mullenweg and a live presentation from Will it Blend, yeah, seriously! Needless to say, we had a great time.

Even though we had a great time at WordCamp, there was a $30,000 problem that really bothered us. Each of the 153 attendees had to pay an additional $1.49 to cover the cost of registering for WordCamp through Eventbrite. With all the plugin development around WordPress, why would WordCamp not use Event Espresso to manage their events? Event Espresso only costs $59.95 for unlimited events, and no fee per registrant (compare that to $1.49 per registrant with Eventbrite). WordCamp could either use that $1.49 for cool WordCamp things, or they could give us all a discount.

There have been or will be 136 WordCamps in 2010 and if, on average, each WordCamp gets about the same number of attendees as WordCamp Utah, attendees could collectively pay $30,396 just to register for WordCamps! That could fund the development of a sweet new feature or theme or be used to publicize WordPress as a CMS. Developers can help their clients save more money too by using Event Espresso.

To help make WordCamp better, and save a lot of cash, we have decided to donate our event manager plugin, Event Espresso, to every WordCamp site. We do not want to see all that money go toward just registration fees – we’d like to see WordCamp use that money to make it better or let us all keep the cash. We’re here to help you  manager your events better, so if you’re in charge of planning or hosting a WordCamp, contact us to get your free event manager plugin.

You too should make more money from your events, or make them more affordable with Event Espresso.

Put a Banner on Your Site:

Save the Cash Campaign 125x125

Save the Cash Campaign 125x125

Save the Cash Campaign 234x60

Save the Cash Campaign 234x60

Save the Cash Campaign 468x60

Save the Cash Campaign 468x60

Save the Cash Campaign 728x90

Save the Cash Campaign 728x90

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Posted in News, WordCamp, WordPress, WordPress Plugins, Featured Posts, Eventbrite, Open Source | 7 Comments »

Proud Sponsor of WordCamp Utah 2010

We our proud to be a sponsor of WordCamp Utah 2010!

What is WordCamp?

WordCamp is a conference type of event that focuses squarely on everything WordPress. Everyone from casual end users all the way up to core developers show up to these events. These events are usually highlighted by speeches or keynotes by various people. Read more…

Since Bluehost is providing lunch for everyone and is supplying the badge holders and lanyards. We figured we could help out with a few extra refreshments in addition to the small cash contribution we already made.

We would also like to give a very special shout out to Joseph Scott and his team for bringing WordCamp back to the great state of Utah! Not only did Joseph and his team bring WordCamp back to Utah after two long years without it. They have managed to round up a great group of speakers, which includes the founding developer of the WordPress project himselfMatt Mullenweg as the keynote speaker.

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Posted in News, WordCamp, WordPress, WordPress Plugins, Featured Posts | 1 Comment »

Screenshots of Version 3

Event Editor

Integrated Event Editor

Redesigned interface for managing events.

Attendee Groups

Group Registrations

Group registrations are now easier to manage.

Customizable Templates

Customizable Templates

Customizable Templates

Templates can be moved to your uploads directory and easily customized.


Multiple Payment Options

Multiple Payment Options

Payment options such as, PayPal, PDF Invoice, Check/Money Order and Bank Transfers can be customized using the new payment gateway management interface.

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Posted in News, WordPress, WordPress Plugins, Featured Posts | 1 Comment »

Many New Features Available in Event Espresso 3

Event Espresso makes it easy to manage and customize events and registrations to to your business, personal website, or sporting event needs.

A few of Event Espresso’s built-in features include:

  • Built-in event functionality, just install and activate!
  • Fast and efficient Event Management
  • Uses Wodpress’s own WYSIWYG editing interface
  • Integrated Shortcode support
  • Streamlined single-page event data entry
  • And more….

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Posted in News, WordPress, WordPress Plugins, Featured Posts | No Comments »

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