Your nonprofit’s website serves a wide array of purposes. From accepting online donations to promoting current campaigns and upcoming projects and events, your website is an important resource for your supporters.
Many nonprofits view their website one-dimensionally— simply as a one-stop-shop to convert visitors into donors. While it definitely serves that purpose, failing to see your website as a greater resource leaves much of its potential behind.
Your website provides an ongoing means of communication and connection with your audience. And that’s why you need to focus on a strategic website plan that can help you engage donors over time.