If your event registration form isn’t optimized for conversions, you could be driving away attendees without even knowing it.
Minor changes in the form’s design and layout – such as following the asterisk standard or grouping related fields together – can improve your form’s user experience significantly and simplify your registration process.
In this article, we’ll share some best practices for designing high-converting registration forms for your event. (more…)
Thanks to the efforts of our development team, sponsors, and support team, we have just released the Multiple Event Registration (MER) for Event Espresso 4.
What is Multiple Event Registration?
The premise behind this great add-on is that the easier it is for people to register for an event, the more events they are likely to attend. With the Multiple Event Registration add-on, attendees can register for several events at once and even add additional attendees to any of the same events–in the same checkout process. Additional attendees also get the customized registration form as the first/primary attendee.
The Multiple Event Registration add-on is super easy to use. Just install the plugin on your site, then the EE4 ticket selector and registration system is automatically updated to allow registrants the ability to add events to an “Event Cart”. Going forward, your customers will be able to add multiple events to their cart and checkout in a single, streamlined registration.
Watch a Two Minute Video
Here’s a quick step-by-step overview of the Multiple Event Registration process:
Customers are shown a list of events to register for, in which tickets can be added to the “Event Cart”.
Customer adds events to their cart, then checks-out. Additional tickets can be added/removed in the cart.
Customer is taken to a single registration page for all of the events in their cart.
Customers can reuse information from the first form, across all registration forms on the page, or pick and choose which form data to reuse.
After the registration forms are completed, the customer is taken to the payment page to finalize the registration.
That’s it! The customer is registered for as many events as they want in one checkout.
If you’re not already using Event Espresso or Event Smart, there’s never been a better time to switch to a new and improved online event registration and ticketing management system. The tools available in Event Espresso and Event Smart are professional, fully-featured, polished solutions that make it ridiculously easy. (more…)
It’s a great day to be an event promoter! We are pleased to announce a that we have added a “Ticket Selector Embed Code” feature to Event Espresso 4. This is just one, of many features that was requested and added to Event Espresso 4, based on a feature request from an Event Smart (our hosted event registration and ticketing system) customer.
What is the Ticket Selector Embed Code?
Ever wanted to make it easy for registrants to find your events? What about allowing prospective registrants to select tickets right from a third-party website? Well, the new “Ticket Selector Embed Code” feature for Event Espresso 4 allows anyone with the embed code for your event, to display a ticket selector for that event, on almost any HTML website, Facebook page, WordPress.com and/or WordPress.org posts and pages.
It’s very simple, really. All you have to do is copy the embed code and place it into an HTML page, blog post, or page on any website and the ticket selector for your event will display in an iframe. When a ticket is selected an the registrant submits the form, they are then taken to your website to finish the registration. Easy, right?
This screenshot shows what appears when the “Embed” button is clicked:
Finally, this screenshot shows the embed code placed directly into a WordPress blog post, but actually, as stated previously, the embed code can literally be added to almost any web page on the internet!
What are your thought about this new feature?
Are you as excited about this feature as we are? How will you use the new ticket selector embed code? Please share your examples and feedback in the comments below.
Ever wanted to add details about an event sponsor to each event? How about adding a custom downloads or course curriculum section on the thank you page? Or better yet, access to training videos?
Look no further! Using the Advanced Custom Fields plugin for WordPress the event presentation and content delivery possibilities are endless.
Over 20 Custom Field Types!
Fully customize WordPress edit screens with powerful custom fields. Boasting a professional interface and a powerful API, it’s a must have for any web developer. The Advanced Custom Fields (ACF) plugin allows you to take full control of your edit screens & custom field data. With over 20 field types (free, premium and user submitted) to choose from, custom data management couldn’t be easier, or look any better!
Easy Integration with Event Espresso 4
Once ACF is installed, simply create a field group, add your fields and define the location rules. The custom fields you create will appear in the EE4 event editor and are ready to accept custom data. Fields that are populated with data can be displayed throughout your event and registration pages. ACF will allow you to add just about any type of custom content to your Event Espresso 4 registration pages. Such as event sponsors, course curriculum, downloads, video tutorials, and much more. The possibilities are endless!
How Do I Get Started?
Itching to get started, but don’t know how? Don’t worry, we have you covered! I have created a couple of examples to get you going, and will add a few more as time goes on.
Simply follow along with the tutorials below, and I will show you how to add a course curriculum and/or event sponsor section to your registration pages.
This tutorial covers using the ACF plugin and the EE4 “Thank You” Page Actions & Filters to create a course curriculum/downloads section that will be displayed on the EE4 “Thank You” page. So once someone registers for a class/event, the curriculum/downloads section will be displayed and allow registrants to start downloading files immediately.
In Event Espresso 4, if you manage the online event registration and ticketing for a category of events (e.g. volunteering opportunities or an on-going writing workshop) you can configure ONE event page and let the multiple datetime and multiple ticket names specify the different dates and ticket options.
Configuring your events this way allows you to:
have one event page with a specific url where you can refer people to time and time again via email or over the phone or in social media, etc
Optimize this special event page for your particular type of event to increase your search engine optimization ranking and ticket sales
Present more volunteering/purchasing options to people at once rather than making them view multiple pages or check out/purchase multiple times
Here is an example of this strategy with all the upcoming volunteering opportunities for a non-profit organization.
In this case your organization offers multiple types of volunteering opportunities that occur on different dates. Once you have configured your event registration and ticketing for these similar types of events, your potential customers/attendees/volunteers will be presented with all the volunteering opportunities on ONE page. This is what the front-end would look like (click to enlarge).
You can only get this type of control with Event Espresso.
Take a look at this Event Espresso 4tutorialif you want to see how it’s done.
At Event Espresso we’re all about making our customers’ lives easier. We know that your time is precious. That’s why we are excited to announce the stable release of our Infusionsoft integration add-on.
Now, with Event Espresso running along side your Infusionsoft account, you can push valuable customer data from event registrations on your website straight to your Infusionsoft database. No more copying and pasting data. Did I mention the process is automated?
Here is how the integration works:
1. A customer registers for an event on your website and the data is transferred to InfusionSoft.
2. The customer pays for the event using either a built-in Event Espresso payment gateway or your Infusionsoft Merchant account.
3. The customer is shown a payment confirmation back on your website.
4. Once the customer has made a successful payment, the payment record is updated within the Infusionsoft app.
The add-on is included in the Developer License Package, so our Developer License holders can take advantage of this tool today, at no extra charge! The add-on can also be purchased separately and used with any of the other license packages.
Each of us at Event Espresso loves to help other people and businesses be successful. So, as a company, it’s only natural for us to lend a hand of appreciation to those who do the same. Since December of 2011 we have had the privilege of offering discounts to qualifying non-profit organizations. We have issued discounts to all types of organizations, from human rights groups, to economic development organizations and even political parties.
Non-profits all over the world have saved a cumulative of over $20,000 on Event Espresso products in the last year and a half. We are humbly proud that we have been able to do this. With the power of WordPress at it’s foundation, Event Espresso can help any organization, large or small, be successful in their event registration and ticketing.
A few testimonials…
I am in love with your product, I work with many educational institutions that hold classes/events and I will definitely recommend this to all of them, the only time I have seen a system this comprehensive and sophisticated is when an organization I worked with paid a programmer nearly $8,000 for a custom solution, and yet still there are features in your registration system that his didn't have. Thank you so much for your help and patience.
My hope with this whole integration is to be able to show other school districts an affordable and easy solution to these registrations. I cannot believe how much money they are charged for less by other companies. This has the potential to save schools tens of thousands, which is huge right now.
I recently downloaded it to add to a nonprofit site for a Boy Scout troop and the features work wonderfully with what we wanted to accomplish for the site. It allows us to set up calendar, events, and even take payments for trips. At first, I thought that it would be overkill for such a small site, but now I see the possibilities and will definitely be offering Event Espresso to my clients that need an event organization system for their web sites.
If you are a non-profit, and would like to take advantage of our non-profit discount, please complete the Non-profit Discounts application, and we will be in touch as soon as possible. If someone you know could benefit from this offering, please pass the message on to them; and how you can help.
The initial release will have all the same features as our Mobile Ticketing app. Soon after that we are planning on adding onsite event registration and event management. Please be sure to let us know your thoughts.
Event Espresso is a powerful event management and registration system that is perfect for many different types of events, including everything from Yoga classes to hockey games. However, I bet you didn’t know it has been used as a haunted house ticketing system?
Manage your haunted house ticket sales from your website
Why go through the hassle of using a third-party ticketing system when you can manage your ticket sales right from your website?
Haunted houses are fun and booming, but many haunted houses (like thesetwo based locally in Salt Lake City) waste your money by using a third-party online ticketing system. These third-party ticketing systems tack on a “Ticket Surcharge” or “Booking Fee” for each ticket purchased, in addition to transaction fees that are incurred by the company hosting the haunted house company. Not good!
Use a calendar to sell tickets
Event Espresso gives you many tools, right at your fingertips, to handle your haunted house ticketing. Right out of the box, you have access to a ticketing and payment system through your favorite merchant gateway. Many haunted houses will change their schedules, running more shows/admissions the closer you get to Halloween. With the Calendar add-on, you can let your visitors know what nights your haunted house will be open and let them purchase tickets for the evening they want to attend.
Make your life easier with multiple dates, tickets & pricing packages!
To make your life easier creating events, you can use the many ticket and pricing options available to you. Our system enables event managers to create a variety of ticket options to accommodate the maximum number of attendees and collect the right fees.
An unlimited number of tickets can be configured with the following options:
Use the Promotions add-on for Event Espresso 4 to add powerful and flexible promotional pricing features to your website. You can create discount codes and promotions that can be applied when registering for an event. The promotions feature gives you the ability to send your audience a discount code, or receive an automatic discount that reduces the price of a ticket(s)/registration(s).
As a haunted house owner, use the promotions feature to allow you to:
Target and re-target attendees with banners or email campaigns offering automatic discounts or giving them special discounts with a code
Distribute and promote your event through partners (speakers, sponsors, venues, affiliates, etc.) by offering them an exclusive coupon code they can share with their audience
Track and measure the performance of marketing campaigns and advertising
Reward loyal customers by offering them a special discount and incentivize them to attend again
Encourage customers to take action now by providing limited quantity or limited time discounts
Test and discover what pricing, distribution, marketing or advertising strategy works best for your audience(s)
Offer discounts to different target audiences so that your event is priced correctly
Here is a brief screencast demonstration for the Promotions & Discount Codes in Event Espresso 4:
Event Espresso’s customizable and printable tickets can make your organization look smart, capable, entertaining, and prepared. In addition to the Advanced Printable Tickets where you can change the default ticket, Customized Printable Tickets from Event Espresso will let you create custom ticket designs for each event separately. You can have one ticket design for one event and another ticket design for another event, plus maintain the default ticket type all at the same time.
You can customize the default look of your ticket for all events, with custom:
Attendee information (including their Gravatar image)
Your ticket can be any shape or size or color and contain almost any information you want to match your brand.
Mobile ticketing apps for attendance tracking
Our event app allows you to transform your Android or Apple mobile device into an onsite attendee management tool. The event app gives event managers the ability to manage check-ins at the door of your events. You can even use the event app to scan tickets (optional upgrade), check attendees in/out of events, view attendee/registration and event info.
Event managers can also login to the website to view attendance records, generate a list of participants and export the file to a report in CSV format.
The Event Espresso 4 event app allows you to transform your Android or Apple device into an onsite attendee management tool. It also lets you quickly check-in attendees and see information about your events and attendees. Built-in ticket scanning capabilities allow you to scan tickets (optional upgrade) at your classes, meetings, conventions, concerts, and everything in between.
Integrates in real-time with the attendee list in Event Espresso, within your website
Quickly view attendeS/registration info, such as:
Attendee list per datetime
Allows for multiple check-in “stations”. Eg, use multiple Android/iPhone devices to log into to the same attendee list so employees can check-in attendees using multiple different devices
Mobile-to-mobile QR Code scanning helps to keep your events “Green” by providing an environmentally friendly ticketing solution
Makes your organization efficient and innovative with easy access to event info, such as:
Event Espresso No Fee Ticketing Software Saves You Money
Best of all we do not charge you per-ticket fees – a hot button issue for many haunted house managers! If you have not yet chosen an online ticket software for your haunted house ticketing, know that our yearly subscription based pricing can potentially generate additional revenue for you.
Unlike other event and attraction ticketing companies, who hold on to your ticket sales money until after the party, Event Espresso allows you to choose the payment processor, so the money goes straight to you as soon as tickets are sold – just like a product sale. That gives you the money you need to cover bills, pay for venue rental, and even earn interest.
And if your current haunted house ticketing system doesn’t provide the tools mentioned throughout this post, please contact us at your convenience, or post to the pre-sales forums and we’ll do our best to help explain how it can work for you.