Archive for the ‘Event Marketing’ Category

Yesterday, the radio program, Marketplace by American Public Media published an article on their website and ran a story on the radio about how charities and nonprofit organizations are using social media to raise funds. It is becoming ever more important for organizations, especially nonprofit groups, to take advantage (in a good way) of the opportunities they have. Social media allows organizations to make personal connections with many more people who are interested in their mission or cause than is available via other forms of media.

When I heard this story, it became very apparent that nonprofit organizations need to be on the cutting-edge of technology and use it to its full potential. We hope you will take advantage of the great features and capabilities of Event Espresso. You can do more than just manage your events, you can even use it as a volunteer management system on WordPresCreate events as assignments and allow your volunteers to signup for the assignments you create. This will help keep your volunteers engaged and advocates for you and your cause. We want to be sure you have the tools you need to be successful and Event Espresso has great social media integration for facebook and a Group on add-on. Event Espresso and these tools will help you take advantage of the social media’s potential.

There should be very little doubt in your mind about the power of social media. You should be very confident that your organization should be engaging in social media and be prepared with the tools to make the interactions you have a positive experience.