Archive for the ‘Event Marketing’ Category

Event organizers have a lot of responsibility when it comes to selling out an event. They have to handle several tasks including event planning, registrations, ticketing, and marketing. Savvy event organizers use online event registration and ticketing tools to take some of the heavy-lifting off their plate.

In this article, we’ll share some best practices and actionable tips on how you can sell event tickets online to maximize sales using online event registration and ticketing software.

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Highlighting the benefits of event sponsorship can be an effective way to recruit promotional partners. You can increase attendance and outreach efforts your event by offering sponsors benefits such as:

• Access to event audiences for marketing
• Increased social media outreach
• Expanded email outreach
• Increased brand awareness
• Profitable return on investment

Event sponsorship can be a vital first step toward hosting a successful event. Here’s how these benefits can make a compelling case for sponsors to promote you.

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As an event organizer, you want an effective way to share your schedule of upcoming events with prospective attendees. One way to make it easier for attendees to discover events and view event details is by making sure you have a WordPress event calendar on your website.

Having an event calendar is essential for businesses that organize multiple events throughout the year. Savvy event organizers use event calendars to keep visitors up to date about upcoming events and share important information in an effective way.

In this article, we’ll share some useful tips on how you can increase your event’s online visibility and boost event registrations using Event Espresso’s Events Calendar add-on.

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Video is a powerful tool. For brands, it offers the chance to expand reach, attracting more decision-makers. And when it comes to event marketing, it works just as well. Video opens events up to a larger audience, giving more people the opportunity to access live or pre-recorded content, and offering event marketers a chance to generate additional revenue using pay-per-view video solutions.

But should you use video for event marketing?
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Choosing the right sales and automation software to replace your manual email marketing efforts is a great way to stay on top of potential leads, convert prospective attendees into registrants, and boost sales.

Considering the benefits of using a marketing automation solution like, Infusionsoft, you’ll never want to manually create confirmation and reminder emails again. In fact, by using marketing automation software, you’ll get access to all sorts of useful features like scheduling and sending marketing emails, managing registrant information, and using it to send personalized emails to your attendees.

In this article, we’ll share some actionable tips on how to automate follow up marketing for events with Infusionsoft. Before we begin, let’s quickly take a look at what Infusionsoft is and why you might consider adding it to your event marketing tech stack. (more…)

Guest Post provided by:

Carl Diesing, Managing Director and co-founder DNL OmniMedia.

Organizations, whether they’re nonprofits, businesses, community groups, or churches, host events for all kinds of reasons. Reaching new audiences, raising money for your mission, or just giving your community a good time are all great goals for your organization’s events.

Regardless of why you’re planning an event, though, one thing remains constant – the need to promote it. If you’re unable to attract guests to your event, all of your team’s planning efforts may go to waste. For nonprofits that rely on events to raise funds that support their operations, it’s absolutely crucial that their events provide a return on investment. (more…)

With the right WordPress theme for your band, you can create professional-looking sites that let you build an online presence, sell music and merch, get the word out about upcoming events, and connect with fans.

However, finding a functional and visually appealing theme can be difficult – especially if this is your first time using WordPress.

In this post, we’ll step through some of the important features you need to look for when choosing a WordPress music theme. We’ll also share some of our picks for the best WordPress themes for bands, musicians, and recording artists in 2019.

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By creating feedback loops for your events, you let attendees, staff, and vendors know that their opinion is important to you and you take their feedback into consideration when planning future events.

As a result, everyone involved with your event will understand that your goal is to help them meet their objectives and will be more inclined to provide feedback that helps you deliver better experiences.

With this in mind, in this article, we’ll take a look at how successful event organizers use feedback loops to enhance event experience for attendees, staff, and vendors. We’ll also discuss some of the ways you can create feedback loops for your events. (more…)

Upselling can be good for your business and great for your attendees too. Good upselling is more about excellent customer service than it is about aggressive sales tactics. The opportunity for upselling your event is all around you. Event Espresso, which is an online event registration and ticketing plugin for WordPress, offers you many opportunities to upsell your events so that you can maximize your event revenue. This article will share what upselling is, the argument for upselling, upselling strategies, recognizing upselling opportunities, handling objections and tracking upsells for your online event registration and ticketing with Event Espresso and WordPress.

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