Why Do Events Require “Personal” Information From Attendees?
There are four main reasons why an event registration and ticketing website might collect personal information from attendees:
- Providing better service or offering a more personalized event experience.
- Getting an idea of what generates interest.
- Sharing attendee lists with event sponsors and other attendees.
- Contacting attendees after the event with marketing offers and related events.
Most event websites require attendees to provide personal information (such as contact information and billing information) to complete their event registration or purchase a ticket.
In this article, we’ll take a look at what personal information is and explore some of the reasons why event websites require personal information from attendees. (more…)