If you are an event organizer then your goal is to get on the calendar of anyone who is interested in your type of event. To help with that goal, you can make your online event[s] accessible for people to add your event to their own digital planners, their calendars! This will help you stand out among other events and stay top of mind as your potential guests make their plans.
Adding iCal download links to your event registration confirmation emails or making them available as .ics file downloads makes it easy for attendees to save the event’s details directly to their personal calendar applications. And, if attendees put your upcoming event on their calendar they’re more likely to attend.