Maria Ansari, Author at Event Espresso | Page 6

How Much Does an Event Espresso Site Cost?

Sunday, October 28th, 2018

As an event organizer, you probably have a process in place that allows prospective attendees to register for your events. You might be asking them to download a registration form, fill it out, and mail it to you or scan it and email it to you, or you might be using some sort of hosted event registration solution on a subscription basis, like Event Smart.

While it may cost you a little bit more money upfront, having your own event registration website certainly has its benefits:

- The website – and everything you publish on it – belongs to you.

- It gives you more control and flexibility.

- You’re able to extend its functionality.

Your attendees’ data is stored on your systems – not a third-party site.

(more…)

Posted in Product & News | No Comments »

14 Recommended WordPress Tools for the Non-Profit Event Planner

Monday, October 15th, 2018

As a non-profit organization, event planning can be pretty difficult. While the limited availability of funds doesn’t help the problem, a website with the right plugins can be the perfect, cost-effective workaround.

The good news is that with WordPress you can supercharge your non-profit website to organize events, accept donations, and manage volunteers. With this in mind, in this post, we’ll share some of the best WordPress plugins you’ll need on your website to plan, organize, and manage events. (more…)

Posted in Event Planning | No Comments »

The Event Espresso Event Manager’s Guide To Gathering User Feedback On Unknown Issues

Thursday, September 27th, 2018

Technical glitches are part and parcel of running a website. Your event registration and ticketing website are also bound to run into a few issues here and there that could potentially limit its usability.

This can be especially daunting if you’re selling, say, early-bird tickets for a limited period and your registration form stops working. Prospective attendees wouldn’t be able to purchase tickets from you and you would miss out on sales.

When done right, user feedback plays an integral role in identifying and diagnosing issues with your event registration website. By doing so, you’re able to accurately track down the root cause of the problem and take appropriate measures to fix it.

In this article, we’ll share an effective framework that you can follow to get user feedback and uncover things that aren’t working on your site. (more…)

Tags: troubleshooting
Posted in Event Engagement | No Comments »

Event SEO: How to Optimize Your Event Website for Search

Tuesday, September 25th, 2018

Optimizing your event website for search can help you rank higher in search engines, increase traffic to your event site, and boost ticket sales and registrations.

People will often search for an event they are considering to attend to get more information and make an informed decision. Showing up in their search results and getting them to land on your event website gives you the opportunity to showcase your upcoming event and convert visitors into attendees.

With this in mind, in this article, we’ll share some actionable steps that you can take to optimize your website or landing page for search engines. Before we begin, let’s quickly step through some essential event information that you should be publishing on your website. (more…)

Tags: search engine optimization, seo, search
Posted in Event Marketing | No Comments »

24 Free and Premium WordPress Themes to Use With Event Espresso

Tuesday, September 11th, 2018

Finding the right event theme for your WordPress website is important. Ideally, you want to go for a theme that:

Lets you customize your event website’s front-end to properly show your brand.
Delivers an intuitive user interface that improves attendee experience.
Features a content-first design that highlights the event’s details.
Can give you a professional look without being too complicated.
Is well supported by the theme developer.
Presents a responsive, mobile-friendly design.

In this article, we’ll share some of the best – free and premium – WordPress event themes that fit these criteria and are compatible with Event Espresso. (more…)

Tags: themes, child themes
Posted in Product & News | No Comments »

How to Set the Right Ticket Price and Maximize Revenue for Your Event

Tuesday, September 4th, 2018

Products need to have the right price to appeal to buyers. It’s equally important that the pricing options, or the ticket options, you offer to your audience are attractive to your audience.

While setting your ticket prices may seem like a simple matter of dividing the cost of your event by the number of tickets and charging a small overhead to make a profit, there are additional factors that you need to consider.

So, how do you come up with ticket options and the prices that prospective attendees can’t refuse?

In this article, we’ll show you how you can land on the perfect ticket price for your next event. We’ll talk about different pricing strategies and explain how to set the initial price of your ticket and then adjust the price of the ticket later on to maximize profits.

(more…)

Tags: price
Posted in Event Planning | No Comments »

17 Ways to Engage Attendees Before, During, and After Your Event

Tuesday, August 28th, 2018

As an event organizer, you can leverage event technology and marketing channels to engage with attendees before, during, and after your event. It gives you the opportunity to:

Share valuable, informative content with attendees.
Start a conversation before the event begins and keep it going long after the event ends.
Collect data throughout the event to monitor and analyze key event marketing metrics.

In this article, we’ll explore some of the different ways you can engage your attendees before, during, and after your event. By the time you’re done reading, you’ll be in a better position to put together a successful event engagement plan of your own. (more…)

Tags: engagement
Posted in Event Engagement | No Comments »

5 Best Practices for Designing High-Converting Event Registration Forms

Tuesday, August 21st, 2018

If your event registration form isn’t optimized for conversions, you could be driving away attendees without even knowing it.

Minor changes in the form’s design and layout – such as following the asterisk standard or grouping related fields together – can improve your form’s user experience significantly and simplify your registration process.

In this article, we’ll share some best practices for designing high-converting registration forms for your event. (more…)

Posted in Event Planning | No Comments »

A Beginner’s Guide to Event Technology

Monday, August 6th, 2018

Innovations in event technology have made it easier for event planners to automate and streamline all kinds of event-related processes in the events industry. Event tech has transformed the way events are managed, allowing event professionals to optimize event success, enhance audience engagement, and maximize event ROI.

In this article, we’ll explain what event technology is and how you can use it to plan and host better events, whether they’re virtual events, live events, or the emerging trend of hybrid events. Along the way, we’ll take a look at some of the built-in features and event technology services Event Espresso offers that can help event organizers step in the right direction.

(more…)

Tags: event technology
Posted in Event Planning | No Comments »

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